A 2024 Wine Market Council study shows that Millennials (ages 28-43) are drinking more wine and trading up to spend more per bottle. Sales of white wines are soaring and reached $42.1billion in 2023. The 2024 BMO Wine Market Report reveals the U.S. Wine Industry surpassed $107 Billion in sales in 2023. Health & wellness are driving sales of low alcohol RTDs and wines. Yet, the World Health Organization states no consumption of alcohol is safe. Melanie and David discuss and share their thoughts.
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