Jim Roche, CPA, MBA, is founder and principal of Robust Alternatives and MyCFO.

Robust Alternatives performs tax services, but more importantly consults clients to discern key performance, as well as leading, indicators. When systems consistently capture, track and report on financial & non-financial measures, leaders simply refer to a dashboard of activity & results to discern the health and direction of current operations.

MyCFO functions as a fractional/part time chief financial officer.

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