How do you win an argument? Rarely in a heated discussion does the rational mind win the day. Appeals to logic & reason fall on deaf ears. Influence is largely dictated by your ability to change a person’s emotional state. One of the best ways to achieve is to use stories & anecdotes. The ability to influence others is a key skill, & storytelling is one of the best ways to achieve it. I & Clive Maloney share some simple tools to help you use everyday stories & anecdotes to influence others
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