Sponsored by Magellan AI. Real spend signals helped Blue Wire close one of their biggest deals of the year. See how they did it

• Some of the best performing podcasts for advertisers are tried and trusted shows that have been established for more than five years. That's according to Oxford Road's ORBIT data, which draws on $1.6bn+ in ad campaigns. Top performing shows include The Tim Ferris Show, Young and Profiting with Hala Taha, and Crime Junkie - all of whom have been podcasting since before March 2020, and out-perform newer shows.
• The Washington Post knew that its AI-produced podcasts were going to be poor after internal tests but launched them anyway, reports Futurism. A piece in LAist quotes Gabriel Soto from Edison Research - 1 in 5 podcast consumers say they've listened to an AI-narrated podcast; but many prefer the human connection, he says.
• The new features in Apple Podcasts makes the app "finally good again", says HowToGeek. The automated chapter feature is "really slick", according to none other than Podcasting 2.0's Dave Jones, who says that he's now using Apple Podcasts for his work-related podcasts. (You get the new features by updating your device to v26.2 - chapters and timed links are also visible on Mac using 26.2 as well).

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Try Audyllic - Podcast sound — Your podcast sounds great, but not like radio. That’s because it’s missing broadcast processing. Audyllic adds authentic Optimod processing automatically. Make every episode sound pro. Audyllic.com
• 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!
• Real Audience Growth for Creators — Reach More Listeners and Viewers! Grow Your Podcast with Proven Results. 🚀 AudienceLift.com, Guaranteed Growth for Audio & Video Podcasts. Try it Now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, PAVE Studios, Resound, Cohost, Companion Arts, Podscribe, SALT, Magid, Simplecast, Audiohook, RedCircle, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Evergreen Podcasts, Podpage websites, Disctopia, We Edit Podcasts

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Compliance Podcast Network, Ask Ralph Christian Finance, Tink Media, Gilded Audio, ARN's iHeartPodcast Network Aust, The Roost, Truefans, Voxtopica, SoundStack, Storyboard, Huberman Lab, PodAnalyst, Frequency, Gumball, Jonekiri, Podium , The Podcast Haven, Red Seat Ventures, PodVault, Castbox, POW PR, Ausha, Beamly, Message Heard, Health Podcast Network, Double Elvis Productions, Ossa Collective, Optimal Living Daily, Blubrry, Rhapsody Voices, Zvook, Lemonada Media, Headliner, matchmaker.fm, Oxford Road, Transistor, Podcast Taxi, Wondery, Sonic Influencer Marketing, Heartcast Media50, Diversion Podcasts, Jam Street Media, Rephonic, Castos, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Sonix, Revolver Podcasts, Adopter Media, Podigy, Lower Street, Podcast Movement, School of Podcasting, Edison Research, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: SOCIAL . CUT