Sponsored by Magellan AI. Competitive and ad load insight helped Mynt Agency dodge clutter and guide brands to stronger placements. Check out their strategy
- In the US, there are almost twice as many men creating podcasts as women, according to The Creators 2025, a new study from Sounds Profitable into the creator ecosystem for podcasting, which became available to all yesterday. The full report is a free download.
- While there is woefully poor gender balance in podcast creation, there is growing creator participation from multicultural communities, the study suggests, with the number of Hispanic, Black and Asian creators outpacing White creators. White creators also are less likely to create video.
- The data also shows that one in three podcast creators quit. That figure is higher for those aged 55+, or for those who identify LGBTQ+.
- “Women aren’t quitting podcasting more than men — they’re just not starting. That’s an entry problem, not a commitment problem,” said Sounds Profitable’s Tom Webster, suggesting that there are structural barriers to entry. “We lose something when voices opt out before they ever opt in.”
- Good news for fans of Nerdette - the show is to relaunch as an independent production, called Happy to Be Here. Nerdette was the casualty of cuts at WBEZ announced in April 2024; the host, Greta Johnsen, was able to use the old Nerdette feed for this new show.
- The Fiction Podcast Weekly newsletter is now independent. Expect resources and news for fiction podcast makers.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
- Happy Holidays from John Wordock Media — Did your podcast or network underperform this year? Make 2026 better. Consultant John Wordock lives where content strategy meets audience and revenue. So contact him today. All meetings confidential.
- Free Tap-to-Share Podcast Beacon for Podfest — Headed to Podfest? Get a free event-use Podcast Beacon to instantly share your show with one tap. Try it at Podfest, then share feedback or a post to upgrade to a permanent Conntap device—free!
Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Companion Arts, Cohost, Simplecast, Audiohook, Magid, SALT, PAVE Studios, RedCircle, Podscribe, Steve Lack: Audio, audioBoom, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, PodAnalyst, Podium , The Podcast Haven, Ausha, Castbox, ARN's iHeartPodcast Network Aust, Voxtopica, Jonekiri, PodVault, Red Seat Ventures, Ask Ralph Christian Finance, SoundStack, Gilded Audio, Tink Media, POW PR, The Roost, Compliance Podcast Network, Frequency, Storyboard, Truefans, Gumball, Beamly, Message Heard, Health Podcast Network, Transistor, matchmaker.fm, Heartcast Media50, Zvook, Optimal Living Daily, Blubrry, Ossa Collective, Castos, Rhapsody Voices, Headliner, Jam Street Media, Diversion Podcasts, Double Elvis Productions, Rephonic, Lemonada Media, Podcast Taxi, Wondery, Sonic Influencer Marketing, Oxford Road, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, Adopter Media, Lower Street, School of Podcasting, Podigy, Sonix, Revolver Podcasts, Signal Hill Insights, Edison Research
Our supporters pay for Podnews, so everyone can read it. Join them today.
Image: Jake Nackos/Albert Dera
