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• Triton Digital has two podcast rankers in the US - one based on data, containing participating podcasts only (here, for October), but it’s just released a new set of data based on a survey (here, called Q2 but actually for Q3 2025). Triton’s survey-based Podcast Ranker also includes Demos+ data which ranks shows based on a number of demographic data points to help brands know where to advertise. The data is freely available; more on that data here.
  • It’s notable that NPR News Now is the #1 podcast according to Triton’s data, but only appears at #23 in their survey. That might be because NPR News Now is often the response from a smart speaker for “Play the latest news”, which means more downloads outside of podcast apps altogether.
• The iPhone app Castro has got significantly better over the past year, under new owners. If you were a former subscriber to Castro, you can grab a free month here, according to this announcement.
• In a blog post, Audacy focuses on some of “the next wave of podcast advertising” - instead of reading ads, the company says their hosts “create experiences”.

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