Sponsored by SoundStack. Heading to Programmatic I/O and/or Advertising Week NY? Let’s talk fast, simple monetization to keep your podcast and streaming businesses growing.

• YouTube announced a number of new services, including ways to grab the best bits from long-form podcasts to automatically make shorts; enhance live streams; add AI editing; and enable dynamically-inserted sponsorship messages (so you can “remove the sponsorship when the deal is complete, resell the slot to another brand or eventually sell the same slot to multiple brands in different markets”).
  • The lack of dynamic ads has been a significant pain point for podcasters, who have been using them on other platforms. Rumours of this feature were reported by Podnews in March.
• Audioboom has announced that the company has now paid more than $325mn to creators worldwide. Over 13% of Audioboom’s revenue is now coming from video, it says: 60% of its creators are now producing video podcasts.
• Got a random email that looks like it’s from a big podcaster, wanting you on as a guest - and offering to pay? Be careful with that, says WMBF News - it’s a new podcast scam that could install dodgy software onto your computer.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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