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- Billboard reports record numbers for Taylor Swift’s appearance on New Heights. The outlet reports 9mn views on YouTube in the first twelve hours, and some data from Spotify - a “2,500% increase” in average streams, and female listeners up by 618%. However, in what might be a missed opportunity for podcasting, the ART19-hosted podcast from Wondery hasn’t published any data about podcast downloads, leaving the press to just report on video.
- Podscribe reports that the show had just 7 ads (a 3% ad load). Brand suitability tools marked the show as a medium risk - it noted seven uses of the word “torture” (it’s in her latest album release title), a mention of “blow up” (about balloons), and two uses of the word “shooting”, both related to life goals. The show had 20 swears in it, mostly the f-word and the s-word.
- The LinkedIn Podcast Network is to close, we understand. The network launched in 2022, and signed a strategic partnership with iHeart a year ago; however, most shows have been stripped of LinkedIn branding.
- Exclusive: No second chances. 41% - almost half - of listeners will not give a podcast a second try if the first impression disappoints them. That is another key finding from The Podcast Study: Growth, the results of which will be revealed next week at Podcast Movement (Wed 12.15pm, Keynote Stage). Hal Rood told Podnews: “Your first 10 to 60 seconds is your audition, and you only get one shot to earn a listener’s trust. If the open drags, lacks clarity, or makes people feel excluded, they will move on quickly and likely never come back.”
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